The Challenge:

Sotheby’s International Realty is a well known global luxury brand, but had little recognition in the Pacific Northwest. The challenge was increasing brand awareness in the local real estate market, so buyers and sellers choose to work with Cascade Hasson Sotheby’s International Realty brokers instead of other local competitors.

Strategy/Execution:

Home buyers and sellers are more likely to work with someone they know, like, and trust. Through strategic marketing and video storytelling, we connected people in the community with our real estate brokers. It was imperative to highlight positive company culture, showcase brokers giving back to the community, foster a culture of belonging, and guide buyers and sellers through their personal property journey.

Results:

Cascade Hasson Sotheby’s International Realty was ranked the #1 Brokerage in Oregon for the second consecutive year, 94 new brokers joined the company, social media engagement increased, YouTube video views reached all time highs, and community partnerships were strengthened. Market share and overall brand recognition in the Pacific Northwest increased.

Challenge:

How to change the real estate industry’s historical lack of diversity and promote a culture of belonging within the market and among employees?

Strategy/Execution:

Internally, this was achieved through regular participation in DEI trainings, educational programs, and events that helped increase awareness and empower a workforce that reflects the diverse communities we serve. Externally, we produced a series of video stories highlighting internal efforts, the company’s partnerships with diverse suppliers, and individual brokers giving back to the community.

Results:

The “Belonging” campaign increased employee engagement, strengthened community partnerships, and elevated brand recognition, resulting in dozens of new clients and brokers joining the company.

Challenge:

How to increase exposure for Cascade Hasson Sotheby’s International Realty, while simultaneously creating engagement and publicity for actor and TV Icon Patrick Duffy’s 390-acre property in EaglePoint, OR?

Strategy/Execution:

Patrick Duffy is best known for his role as Bobby Ewing on the CBS primetime soap opera Dallas and for his role as Frank Lambert in the 90s TV sitcom Step by Step on ABC. We produced a video story with Duffy where he talked about his TV roles and gave us an exclusive tour of the property.

Results:

50k video views on the CHSIR YouTube channel, 11K video views on the Concierge Auctions YouTube Channel, and the video was shared by dozens of local and national media outlets including, Yahoo, Fox Business, DailyMail, The Oregonian, and The Dallas Morning News. This video marketing campaign gained national exposure for Duffy’s property and increased brand recognition on a local and national level.